Social Media in Plain English
Social Media. When you hear that term what does it mean to you? Unless you are in the industry you may scratch your head, shrug your shoulders and/or just nod your head as if to suggest you already know what it means. Chances are you don’t care what it means but if you are looking to make money, on-line or off-line, or just build up your brand (YOU may be your brand) then you really should not only care about what Social Media is, you should have at least some idea what it means and how you can use it to your benefit.
This short video from Common Craft distils the essence of Social Media in only a few minutes. My apologies if you have a sudden urge to eat ice cream by the end of it!
